Umbraco is a popular open source.NET based CMS platform that helps to manage your web content with terrific ease and offers remarkable characteristics that may make the website user and search engine friendly. Additionally it is a wise solution that provides mobile platform certain websites with content which may be delivered to android, iPhones and Windows phone effortlessly, while you just have to maintain only one set of articles for both desktop and mobile based websites.

Today, sites have to be hunting engine friendly as it will help to get a higher position in the SERPs and help to attract a broad assortment of audience. Here in this report, we will discuss some basic functionalities your website should have to be able to optimize it to the search engines.

The Simple page settings:

Every Umbraco Development website should easily manage the search engine optimization drivers that are fundamental like the page title, meta descriptions and meta keywords. This is simple to do and there should be some text boxes letting you set them. This will help the search engine optimization experts to inspect the proper length of the name and the description and check whether  it is too long or too short. These fields should be on each search engine so the website administrator can easily set the basic SEO.

Sitemaps and robots:

Managing the site and the Robots.txt file can be a tricky process, particularly if the whole thing is done manually. While running multi-sites from one Umbraco setup, it can get difficult to handle separate robots.txt files or sitemap.xml. To make this simple, the installation should be made page so as to handle content and auto generate the documents.

Scripts:

Among the most important things that dedicated Umbraco programmers should think about for the search engines is to set things such as Google Analytics, Tag Manager. These sort of scripts will probably fall under two categories, page level and international scripts. The scripts must be in any one of those 3 areas like the HEAD of the page, the BODY tag and the closing BODY tag. This may be achieved by having the search engine optimization setting node which comprises the three text fields, one for each script place, other and search engine optimization tab in your webpage Doc Types and add the 3 fields so they can place the scripts in a page level also.

Canonical URLS:

You will often see the same page on different URLs as Google treats them as unique. So,  it is always a great idea to standardize the URLS and redirect others to the main page of your Umbraco site. To make this happen, you may either use the URLRewriting.Net part which comes with Umbraco or use the URL Rewriting plug.